Throughout my entire life I have been a creative individual, whether exploring this creativity through music, dance or art, I have always had something to express no matter the creative outlet. Design captured my creativity and gave it purpose. I am continually learning as a graphic designer and as such I will continue to embrace change in the face of public desire, societal need, sustainability and usability. I believe that my adoption of these ideals are a product of my experiences and as those experiences increase in quantity and change in scope and focus, so will my design philosophy, growing and evolving with my career and knowledge base.
This LUSH package re-design uses the concept of packaging the products to look like fruit. Much like a market, you would go into the store pick your fresh product, and leave with a basket of fruit.
Each fruit is tied to a product type. The apple is for lotion, the orange is for bath balms, the strawberry is for soap, and the banana is for face peels. Each product is matched appropriately to the fruit based on size, texture, and shape. Aside from the banana (face peel) and apple (lotion) most of the other LUSH products are packaged in store. Based on this the strawberry and orange packages require no glue and will come pre-folded to the store so that each product can be packaged in front of the customer, which is especially important with the bath balm since it is LUSH’s signature product that will help to represent the store.
There are a number of unique sayings found on each of the fruits which read, “An apple a day brings soft skin your way” (for the lotion/apple), “Going Bananas? It’s time for a peel!” (for the face peel/banana), “Berry Clean” (for the soap/strawberry), and lastly “Orange you glad you’re relaxing with a balm”(for the bath balm/orange).
This LUSH package re-design captures the organic nature of its products, while continuing to stand out from the crowd. Using natural and recyclable materials it will continue to put LUSH at the forefront of eco-friendly approaches while bringing a touch of bright fresh fun into the cosmetic world. Life without LUSH is like a tree without fruit, in need of a fresh touch!
This project required the creation of a system identity for the ‘Art of Being Green’ Festival. This identity was applied to a poster, ticket and program for the Festival. The ‘Art of Being Green’ is the catalyst for change that will educate, entertain, and enrich peoples understanding of the options for a greener tomorrow.
The poster is the defining identity for the festival, grabbing the target audiences attention. The ticket mimics the ideas set forth in the poignant phrase, “They love me, They love me not” seen on the poster, and also incorporates an interactive feature. Through the perforation, and unique approach to the composition an engaging flower is created that serves as a fun souvenir for the children, or adults who attend the festival. You can remove the perforated petals one by one, much like you would an actual flower carrying through the essential message of the festival in a strong and unique way.
I also created additional promotional material for the festival. The most useful piece, meant to be handed out to those who attend the event, is a flower bulb. This flower bulb not only represents the iconic message that is attached to the festival but also includes instructions on when to plant and when to expect the blooming of the flower, which is supposed to bloom in the summer of the following year, just in time for the annual ‘Art of Being Green’ Festival.
