The popularity of Levi’s® jeans is rooted in the brand’s association with quality, style and function. It is those merits, and the brand’s incredible history, that are reflected in my re-design of the in-store packaging for Levi’s® jeans.
By replacing the standard shopping bag this design offers a unique, functional and memorable form.



A playful, simple, and contemporary take on Blackletter type.



Vegan Fishing: A Guide to Vegetarianizing Common Meat–Eater Pastimes is a parody guide that explores absurd ways of turning non-veggie/non-vegan friendly activities into blatant exhibitions of vegetarian ideals. Based on absolute non-fact, this book acknowledges the humour of common misconceptions and exaggerations concerning vegetarian and vegan lifestyles.



