YORK/SHERIDAN DESIGN GRAD SHOW 2010

April 18 - 21, 2010 at the Fermenting Cellar in Toronto
Jessica S.Y. Chan

Jessica S.Y. Chan




Del Monte packaging redesign

Del Monte packaging redesign

Del Monte packaging redesign

This is a redesign of the packaging for Del Monte’s juice box pack. The new packaging lessens its impact on the environment and stands out much better on a shelf next to its competitors. The outer case features two rectangular strips that slip together to form a handy juice-box carrying case that is environmentally-conscious and easy to assemble. It is also made to be reusable by flipping the strips inside-out. The straw from the juice box is also redesigned to be made of a paper so that it is biodegradable and no longer a threat to animals when littered. To complete the redesign, the aesthetics of the new packaging is refreshing, crisp, and appeals to indecisive shoppers perusing the aisles.



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