Duk boldly embraces creativity through experiments and explorations. His international academic and hands-on design experience at York University, Sheridan College, and Rhode Island School of Design helped him shape a disciplined yet flexible method to approach design challenges with conceptual strength and contextual thinking. In addition, his internship experience at Beehive Design under the direction of creative director Terry Lau, enlightened Duk on how to put his skills in a professional setting along with many valuable lessons. Duk firmly believes that every moment in his life can bring him epiphany, fueling his passion for design. As of now, he is willing to 'learn' more, more than ever.
‘Mekania’ is an eccentric display font designed with six key themes: black letter, bio-mechanic, futuristic, heavy metal, industrial and Native American. The process of designing the typeface involved through research and visual audit for these thematic concepts. Sketching designs from black letter specimen books, visual artist H. R. Giger’s works and many other cultural artifacts helped formulating the eerie and otherworldly aesthetics for ‘Mekania’. Engaging in this project was experimental in a sense that I intended to combine various aesthetics in a single typeface. The reoccurring angular strokes resemble that of the medieval black letters, organic shapes within the letter forms remind the eeriness of Giger’s art, and those shapes in the rigid shapes might project the imaginary heavy metal tribe from the future into its viewer’s mind.
Loveline TV spot is designed to attract and inform the viewers through an ironic interplay of the moving imagery, creative typography in motion, and the 60’s song—’the End of the World’ (1962) by Skeeter Davis, reinforcing the themes of the TV show ‘Loveline’ while honoring the context of the MTV-style reality show entertainment.
Loveline is a TV version of a syndicated radio call-in program of the same name. Loveline follows the call-in question-and-answer model with the primary goal of helping youth and young adults with relationship, sexuality, and drug addiction problems. Despite the weight of the usual topics, the show has its own unique entertainment value, with humour and insights of the show personalities and their guests.
The new Vespa logo is visually striking, bold and yet simple enough to be recognized at a glance. It possesses a degree of versatility with the functional aesthetics inspired by the international style, so it seamlessly expands to other corporate communication applications and related products other than the scooters. The new identity is not only memorable but also has an effortless visual appeal so it may reach out globally, through many generations and cultures while honouring Vespa’s unique heritage.
