April 18 - 21, 2010 at the Fermenting Cellar in Toronto
Caitlin Hoy

Caitlin Hoy

For 27 years I've been trying to believe and confide in different people I found. I am young and I'm alive. I want to talk about things. I am young and I own my life I need to talk about it. So people clap your hands.


Riff is an oversized magazine that guides informed music lovers to what is fresh and upcoming in the Canadian music industry. It features only Canadian artists which narrows its focus and allows it to have a unique niche in the magazine world. It is an exciting time for Canadian music and Riff captures this creative energy within its pages. Riff is a magazine that will act like your best friend in its music reviews and recommendations. The enthusiasm within its pages is contagious and this will prompt you to go to a show or pick up a new album.

Playing at War

Playing At War is a book inspired by curiosity. It investigates several theories about war and why we continue to wage them. It takes a philosophical journey with inspired quotes, theoretical speculations and provocative war imagery.

Calgary Stampede

This marketing system of a poster, ticket and brochure was developed to promote the Calgary Stampede. The design features a typographic solution with the colours of black and orange. The concept behind the solution is to mix the old with the new to help remind the audience of the festivals rich history while making it a contemporary event.


gooseneck font

Gooseneck was derived from an exercise in automatic drawing. Automatic drawing or automatism was developed by the surrealists, as a means of expressing the subconscious. In automatic drawing, the hand is allowed to move randomly across the paper. In applying chance and accident to mark-making and thus the drawing is to a large extent freed of rational control. The drawing produced may be attributed in part to the subconscious and may reveal something of the psyche, which would otherwise be repressed.

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