New identity design for Vespa Scooters. Capturing the playfulness and spirit of Vespa , the new word mark infuses a much needed modern aesthetic into a nostalgic icon. Accompanying the new identity is a stationery set including a letterhead, envelope and business card.

New Identity

New envelope design for Vespa #10 size

New letterhead design for Vespa 8.5 x 11 in

New business card design for Vespa 3.5 x 2 in

New stationery set designed for Vespa