The new Vespa logo is visually striking, bold and yet simple enough to be recognized at a glance. It possesses a degree of versatility with the functional aesthetics inspired by the international style, so it seamlessly expands to other corporate communication applications and related products other than the scooters. The new identity is not only memorable but also has an effortless visual appeal so it may reach out globally, through many generations and cultures while honouring Vespa’s unique heritage.
