This unicase typeface was inspired by Darren Aronofsky’s 1998 film, Pi. The central number in the film is the golden ratio. This ratio, 1.61803399, is considered to be the most aesthetically pleasing. The golden rectangle was the template used for designing each character in this typeface. The display typeface contains thirty-six characters, a through z, and 0 through 9.
The 30-second promotional video created for this typeface uses Clint Mansell’s track titled “pi r squared”. The first 15 seconds show a three dimentional view as the rectangle is divided into its subsections and then the spiral is inscribed within it. It was important to emphasize the construction of the spiral so the viewer can become more familiar with the shapes and lines it creates, so during the second half of the video when the letters appear within the rectangle, it is easier to identify how they fit in.