YORK/SHERIDAN DESIGN GRAD SHOW 2010

April 18 - 21, 2010 at the Fermenting Cellar in Toronto

The Red Queen’s Enigma

See all works by Alex Cheng

The Red Queen’s Enigma is a book based on the Red Queen theory and the Peacock theory. The Red Queen theory is an evolutionary concept stating that progress is relative. It is named after a chess piece in “Through the Looking-Glass, where Alice and the Red Queen Runs as fast as they could without getting anywhere because the landscape is also moving with them at the same pace. The Red Queen theory is applied to many evolutionary events and has mad tremendous advances in explaining why evolution favors specific traits/characteristics over others. In explaining what traits are attractive, the book explores the seven traits of attraction. The other theory is the Peacock theory. The Peacock theory was coined by Mystery, a popular pickup-artist who became famous from the book, “The Game” written by Neil Strauss who penetrated the society of pickup artists. The idea of the Peacock theory is for a man to dress up in a specific persona to stand out from the crowd and ultimately create attraction in an interaction with a women after having her attention.  In this book, along with explaining the seven traits of attraction, the author will be performing seven characters that act as examples of the Peacock theory, and visual interpretation of the attraction traits.

The Red Queen's Enigma (Book Design)

The Red Queen's Enigma (Book Interior)The Red Queen's Enigma (Book Interior)

The Red Queen's Enigma (Book Interior)

The Red Queen's Enigma (Book Interior)



Back to the Top