This project required the creation of a system identity for the ‘Art of Being Green’ Festival. This identity was applied to a poster, ticket and program for the Festival. The ‘Art of Being Green’ is the catalyst for change that will educate, entertain, and enrich peoples understanding of the options for a greener tomorrow.
The poster is the defining identity for the festival, grabbing the target audiences attention. The ticket mimics the ideas set forth in the poignant phrase, “They love me, They love me not” seen on the poster, and also incorporates an interactive feature. Through the perforation, and unique approach to the composition an engaging flower is created that serves as a fun souvenir for the children, or adults who attend the festival. You can remove the perforated petals one by one, much like you would an actual flower carrying through the essential message of the festival in a strong and unique way.
I also created additional promotional material for the festival. The most useful piece, meant to be handed out to those who attend the event, is a flower bulb. This flower bulb not only represents the iconic message that is attached to the festival but also includes instructions on when to plant and when to expect the blooming of the flower, which is supposed to bloom in the summer of the following year, just in time for the annual ‘Art of Being Green’ Festival.
