YORK/SHERIDAN DESIGN GRAD SHOW 2010

April 18 - 21, 2010 at the Fermenting Cellar in Toronto

Ten Second Aciculation

See all works by Aaron Ma

Ten Second Aciculation is a countdown leader similar to those found in old, classic black and white films where each film began with a countdown to the actual contents. The objective was to create a unique and interesting theme and incorporate that within the context of a countdown leader. The theme that I chose uses typographic approach to show the creation of the numbers through letters in the style of the custom typeface Acicula.

Unlike other iterations of the countdown leader I have seen that create numbers with letters, the final outcome became less predictable by shooting at different angles, giving an unpredictable yet controlled approach. The video first took form in frame-by-frame shots of the actions later compiled entirely with stop-motion technique and then finalized in Final Cut Pro.



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