Tempo Magazine was created for the young generation of classical music lovers and aficionados. For young flourishing musicians, Tempo acts as the catalyst that will help push the boundaries of their musical worlds. The magazine retains the elegance classical music is known for, yet combines this sophistication with a contemporary twist. It is based upon the notion of mixing the old and new—traditional disciplinary practices with modern expressions of freedom. This overall concept is achieved visually through the use of bright and fresh colors: orange is vibrant and exciting, adding a pop of flare to the page, while the cool yet refreshing blue complements its lively counterpart.
There are two spreads created, one typographic and the other image based. The typographic spread uses type to build a basic image of a violin, using rounded and smooth curves to enunciate the grace and sophistication within classical music. The image only spread uses modified and vectored images of musical score compositions. There are several points in the musical bars that remain calm and peaceful, yet break out and greatly swell and inflate. The wild outbreaks stand as a metaphor in pushing ones musical boundaries while still staying rooted firmly in the ideals and ways of tradition. Tempo Magazine bridges the gap between two very different periods in time. Thus, the overall editorial tone encompasses a fresh, innovative, and clean approach.
