Serial Killer Starter Kit posing as a children’s cereal called Teddy Treats, brought to you by Theodore Robert Bundy and Sk Inc.
After an extensive study of serial killers and their meticulous process, I created a starter kit to emphasize how important process is to the success of any craft. The medium of a starter kit was chosen in order to take the normally dark topic and place it in a familiar, more mundane context. It contains essential items that one would require to be a serial killer: meat cleaver, plastic hand cuffs, plastic raincoat, rubber gloves, safety goggles, stalking diary, anatomy poster, and a user manual. A user manual is read as a matter-of-fact, not as some thing that really involves morals or ethical questions, it is simply a process guide. The use of Helvetica Neue and overall design of it is very sterile, once again, to keep the emotions of the reader to a minimum.
