In art and design, majority of the magazines that reach young students include annuals that showcase award-winning works from recognized studios and talented professionals. While these may be inspiring, merely seeing the end result often only serves as nothing more than a visual feast for students who do not have enough foundation or knowledge about the process behind developing inspired solutions. As a result, it is easy for them to feel intimidated.
RAW magazine is designed for aspiring visual communicators as the coach that will boost confidence in their creative process. Its purpose is to be a valuable resource for normally hard-to-access information (such as personal sketches and behind-the-scenes works in progress) and a guide for idea-stimulation and creative thinking. With a casual, interactive, and playful personality, RAW magazine aims to assist emerging designers and creative thinkers to the start of their continuous growth.
