Porter Airlines is a short-haul carrier based in Toronto, Ontario, working towards becoming North America’s premium short-haul carrier. Porter Airlines is known for their friendly, effortless, simple, and modern traveling service.
The objective of the new visual identity is to to announce Porter’s presence in a visually competitive manner, which is of utmost importance as it is crucial Porter establishes a strong recognizable identity amongst the many U.S. airlines.
The new corporate signature is composed of a wordmark and symbol. It focuses on the idea of mobility and flight, visually reminding the viewer of the moment of take off with a bold swoop that streaks across the word ‘Porter’. This is particularly fitting as Porter is a steadily growing airline.
A sample from the graphics manual showing the business card and letterhead applications.
A sample from the graphics manual showing the airplane application.