In our Communication Design 2 class, we were tasked with redesigning a festival’s identity. I took Pictoplasma NYC, the first of the Pictoplasma conferences in North America, and focused on it’s ‘invasion’ of New York through character design. I thought of the different materials that make up a city and transformed them into little characters which can be used as graphic elements as well as stickers that can be put up around the city.
