The Montreal Fashion & Design Festival is a celebration of the creative culture. Mcgill College Avenue hosts an energetic and diverse mix of fashion shows, live performances and design exhibitions. It is a celebration of summer and fashion at its best. The purpose of this project was to visually articulate the “feel” of the festival by creating a system that consisted of a large format poster, program booklet and ticket design. I aimed to capture the creative mind by using organic, flowing multicoloured smoke as the image. The focal point of the system resembles the silhouette of a woman’s figure with her hand on her hip, similar to a model posing at the end of a runway. The image is used through out the system bringing balance to each component.
Poster
Tickets
Program