YORK/SHERIDAN DESIGN GRAD SHOW 2010

April 18 - 21, 2010 at the Fermenting Cellar in Toronto

Mezcla

See all works by Marcelo Hong

Mezcla is the Spanish word for “blend” and it represents a selection of images of contemporary architecture present in the cities of Madrid and Barcelona. The challenge was to create a book that translates the spatial and visual experiences of a viewer who goes through these places.

The solution for the book format, layout of the cover, inside spreads, and back cover all came from one concept: the viewer as he would experience an architectural space.

Each spread features one quote and it can be unfolded, revealing more of the building, mimicking the experience that one would have when walking and exploring the building. As each spread is unfolded, the reader can choose which spreads or parts of the spreads it can be unfold. This constant shift and play displays different compositions and juxtaposition of images, mixing different materials and environments.

Mezcla

Mezcla

Mezcla

Mezcla

Mezcla

Mezcla

Mezcla

Mezcla

Mezcla

Mezcla

Mezcla

Mezcla



Back to the Top