This LUSH package re-design uses the concept of packaging the products to look like fruit. Much like a market, you would go into the store pick your fresh product, and leave with a basket of fruit.
Each fruit is tied to a product type. The apple is for lotion, the orange is for bath balms, the strawberry is for soap, and the banana is for face peels. Each product is matched appropriately to the fruit based on size, texture, and shape. Aside from the banana (face peel) and apple (lotion) most of the other LUSH products are packaged in store. Based on this the strawberry and orange packages require no glue and will come pre-folded to the store so that each product can be packaged in front of the customer, which is especially important with the bath balm since it is LUSH’s signature product that will help to represent the store.
There are a number of unique sayings found on each of the fruits which read, “An apple a day brings soft skin your way” (for the lotion/apple), “Going Bananas? It’s time for a peel!” (for the face peel/banana), “Berry Clean” (for the soap/strawberry), and lastly “Orange you glad you’re relaxing with a balm”(for the bath balm/orange).
This LUSH package re-design captures the organic nature of its products, while continuing to stand out from the crowd. Using natural and recyclable materials it will continue to put LUSH at the forefront of eco-friendly approaches while bringing a touch of bright fresh fun into the cosmetic world. Life without LUSH is like a tree without fruit, in need of a fresh touch!
