The theme explored in the creation of the match packaging came from the eight regions of Japan. Each bares its own distinctive characteristics, both in terms of tradition and culture. This is reflected by the choice of color chosen for the matchboxes – each is represented by the environmental and social qualities found within that specific region. The different angles of the triangular shape were taken into consideration in creating a cohesive yet dynamic exploration of typography and perspective. Each region’s prefectures are repeated throughout the container. The arrangement of size and transparencies within the typography allow for depth and contrast. This allows for a true three-dimensional design experience.
The matches inside are organized in two compartments and resemble a mountainous structure, one that is prevalent and popular within the Japanese landscape. Both the Japanese and English language is used within creative unison. The matchboxes follow the consistent yet simple ongoing theme of playful placement using scale and direction. In this way, typography is used not only for usual readability purposes, but treated as both type and image.
