YORK/SHERIDAN DESIGN GRAD SHOW 2010

April 18 - 21, 2010 at the Fermenting Cellar in Toronto

I-Tec Headphone Packaging

See all works by Brittany Maia

I-Tec Packaging

I-Tec Packaging

I-Tec Packaging

I-Tec Headphone Container

I-Tec Clear Package Casing Labels

This is a package for I-Tec Headphones. Each triangle package is coloured according to the colour of the headphone inside. The headphones sit in a reflective silver paper that mirrors the headphone colour and mimics the same metal shine of the logo found on the headphone ear buds.
Each package fits into a larger container. There are three containers in total: six pack, three pack, and a two pack.
The headphones are packaged in bundles of colours because the goal is for the buyer to see this product as a fashion accessory.
On the inside of each small triangle package there is a saying relating to the outside colour. An example : ‘Are You Feeling Red Today?’ This helps the headphones to be seen as a fashion accessory. It gives the buyer the opportunity to choose their own colour each day.
On the outside of each package is a round label located on the front and back in black and white, it gives all the information about the brand, the product and the quality.



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