Created for the Guelph Jazz Festival, this system of promotional and event design was created with an intent to focus on a specific audience. For couples, this jazz festival will be a disengage from everyday life that will soothe and rekindle, providing a romantic escape after work. The design was based off of two key words:
exclusive
sensuous
Combining illustration with a photographic treatment, the system of Poster, Event Program, and Tickets are all bilingual to target a wider audience, and use colours and tones that reflect the feeling of a jazz bar.
The Guelph Jazz Festival Poster {bilingual, 30"x20"}
The Guelph Jazz Festival Program {bilingual,6"x8"}
The Guelph Jazz Festival Tickets {bilingual, 7"x2"}