YORK/SHERIDAN DESIGN GRAD SHOW 2010

April 18 - 21, 2010 at the Fermenting Cellar in Toronto

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The popularity of Levi’s® jeans is rooted in the brand’s association with quality, style and function. It is those merits, and the brand’s incredible history, that are reflected in my re-design of the in-store packaging for Levi’s® jeans.

By replacing the standard shopping bag this design offers a unique, functional and memorable form.

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