The purpose and the development of this identification and poster is to encourage families to come indulge themselves in Francophone culture and spend a night out with their loved ones, their friends and their community. The project goal was to create a poster, program and ticket that worked as a cohesive identity for a festival in our hometown.
To appeal to the demographic, which consists of young families, I created a happy-go-lucky character called Chip. He serves as a spokesperson and as a mascot for the festival along with his mother, father, sister and his pet seagull (the seagull representing the birds who try to steal fries from customers). The bright and warm colors used and the light-hearted quality of the characters in the final festival identity appeals to families. The poster, the program and the ticket are 50’s inspired to reflect the time when French fries and poutine became popular in North America and the time that poutine was invented. The program is cut on a diagonal and when fully open reveals little rooftop like shapes. While the ticket has both perforations and cuts meant to look like fries. Each “fry” can be ripped off the ticket and would count as a free sample to use at the specified chipstand from the list that is participating in the festival.
