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The format of the magazine is a unique 10.5”x 9.5” which helps to visually set it apart on the shelf. To emulate the core values the aesthetic style of the magazine blends clean typography with bright captivating imagery and ample white space. The mood is innovative and forward-looking and adopts a straight edged collage technique to keep the contents and department pages from seeming cluttered. Bands of colour and bright type sweep selectively through the magazine bringing a distinct personality to each section.