The challenge in this project was to create a brand package that consists of a newly designed logo, signage, style guides, paraphernalia, stationery, etc. The unique solution showcases the nature of the company and breaths new life into the brand promise. Before the re-brand, Coffee Time was not affiliated with a recognized set of values. Modernizing the identity has helped appeal to a wider target market, and given the company a stronger presence with larger competitors. The design objectives reflect the new positioning of Coffee Time by being more unified, friendly, tasteful, and stylish in comparison to the old identity.
