The Carnival Cruise Lines new identity is derived from the idea of a passenger’s experience of planning a trip. As they look through the porthole, a window to the world on the sea, they see the strong and proud “C” resting peacefully on the waves.
Carnival is the largest cruise line in the world and their previous logo lacked memorability and did not showcase what the company offers. The redesign gives them more prominence in the industry and conveys escaping to another world; a world that escapes boredem and where adventure and fun await.
