This is a retro-funk typeface. This reference highlights an aesthetic that includes a “Retro” and “Funk” sensibility. It is stylish and modern in an unconventional way. Something that is deemed as “Retro” tends to incorporate the use of psychedelic colours and loud shapes. It was created to be BOLD & IN YOUR FACE, hence the name, “BOLD-YOUR-FACE”
It is a chunky font that has a lot of character. There is nothing clean or pristine about it. It is LOUD and UNFORGIVING. It says what it says and holds no regrets. It is what it is. Usage of Vibrant t-shirts and screen printing colours add to the flare and style of the typeface.
The type face was created for a t-shirt line called, “Like-a-Fire”. This company deals with print graphics and tactile media. They have promoted the font with a line of t-shirts as well as the main poster with the font showing. The t-shirts add to the essence of the font by its catch phrase, “He must become greater” It speaks to ideals of the type face. BOLDER, BIGGER, GREATER & IN YOUR FACE.
