The intention of the new baby food packaging design was to target young mothers, especially those who were mothers for the first time, to better inform them of the type of foods they should be feeding their baby as well as encourage them to purchase in bulk for more convenience.
To emphasize the organic brand, I decided to use close up, vibrant photographs of the fruits and vegetables that made up the contents of each flavour. This way the consumers can clearly and quickly identify the contents and recognize it as pure and natural, as the brand suggests. The labels were created in the shape of bibs to add a playful element and mimic the way a bib rests around a baby’s neck.
To bring environmental consciousness to this project, I designed the bulk packaging using no glue. A step-by-step instructional diagram is located on the inside of the box that allows users to reverse the box, revealing a baby-themed decorative pattern, and allowing the box to be reused as a gift bag.
Baby food packaging as a whole, with reversible gift bag.
The bulk packaging, set of three flavours.
The bottle designs, set of three flavours.