This is no ordinary book. Alice, is a visual retelling of Lewis Carroll’s classic, Alice’s Adventures in Wonderland.
This book emphasizes a rethinking the storytelling experience. The experience is extremely playful, whimsical and tactile, staying true to feel of the original content. The reader relates to Alice’s story through the simulation of similar situations the character encounters. The book shows the reader the sense of wonder, nonsense, playfulness and confusion that Alice experiences in the story. This is why the book does not come with instructions, only the rare hint or two (such as “pull me”). It’s up to the reader to figure out what to do with this visual Wonderland.
Custom, hand drawn typography is lightly embossed onto the cover.
This book contains various mini booklets, which can be unfolded and pieced together to reveal a large poster. Cover pieces are wrapped in red suede, adding softness, sensory detail and a touch of luxury. The reader can also either flipped through the Alice in the fashion of an ordinary book or, the reader may choose to open the book vertically, transforming the project into a Jacob’s ladder which mimics Alice’s endless fall down the rabbit-hole.
A hidden spread in one of the booklets
Opened vertically, the book transforms into a playful Jacob's Ladder